' Goodbaby' group: Involved in more than a hundred intellectual property right-protection lawsuits and won each case
During ten years more than100intellectual property right lawsuits were filed and won each case. Jiangsu Goodbaby Group used the way of ' aggression' to protect intellectual property right and blazed a trail of its own independent innovation.
In the market of international child article everyone knows ' Goodbaby' Group. This baby carrier manufacturer located in Jiangsu province Kunshan city enjoyed the first place in domestic baby carriers sale quantity for consecutive15years, and enjoyed the first place in America market for consecutive9years, and in recent two years occupied13%market share in Europe.
More hard-won even under the relative severe underground of domestic and oversea economic situation of this half year, Goodbaby realized that product price rose15%, export increased40%and its80%products were sold to Europe and Aamerica.
What recipe is for Goodbaby ' s success?
' When building up self - brand Goodbaby proposed' to create the product which doesn ' t exist in the world, and grasp our own fate. ' summarizing the several years success , said the president of' Goodbaby of Just to stick to this goal and continuously make innovation on patent technology promoted a school-run factory which is at the edge of bankruptcy into the biggest baby carrier manufacturer in the world. ' Group Song Zhenghuai.
The journalist knew during interview that Goodbaby ' s independent innovation road actually was a road of continuously innovation and resolutely protecting self-own intellectual property right. Continuously innovation has brought Goodbaby more than4000items of patent, among them there are40items of America patent, and thus Goodbaby becomes the big family of patent among the enterprises of our country.
' you should know how to protect them if you have patent.' Song Zhenghuai expressed, baby carrier is low threshold industry, right infringement and fake behavior are widespread. ' Goodbaby' used a way of ' aggression' which was actively launched to protect intellectual property right. They set up law affair office in Oct. 1997which is specially responsible for company ' s intellectual property right protection, from market detection, evidence-taking, proof-preservation, filing a case, directly to lawsuit and enforcement. During the past ten years this office proposed112cases of intellectual property right lawsuit, among them106cases has finished and Goodbaby won all. The compensation of judgment and mediation by courts reached20.42million and11.18million has come to account by enforcement.
Song Zhenghuai introduced among the112lawsuits the majority are against domestic enterprises and this played a big role in standardizing domestic baby carrier market.
On Oct. ' Goodbaby' ' Goodbaby' appeared in their local markets of 2 nd 2004 of received the complaint telephone respectively from agents of South - Korea and Spain and informed that right infringement products of C880 baby carrier developed and manufactured by. ' Goodbaby' law affairs office began to investigate soon, after multiple analysis the target was locked at a baby article company in Jiangsu Taicang. After collecting multiple proof ' Goodbaby' resolutely filed a lawsuit to Suzhou Middle Court.
After two years repeated negotiation the two parties reached compromise agreement, the plaintiff admitted right infringement and stopped production and sale of the product, and compensated Goodbaby700thousand Yuan for its loss. The right infringement case involving production in home and sale in abroad ended.
Goodbaby also files lawsuits internationally. One day four years ago Song Zhenghuai found a baby carrier suspecting of copying ' Goodbaby' s patent ' Yaoma tricycle' applied in Britain, America and Japan, and etc. Although the counterpart is one of the biggest Toy company in America, Goodbaby still send many lawyer ' s letters to it and resolutely expressed the stand on right-protection.
Song Zhenghuai expressed oversea lawsuit is very risky and only lawyer fee needs2million dollar, but this cannot block Goodbaby ' s step on right-protection. They have prepared to launch lawful procedure both in home and in abroad. ( Xinhuanet.com journalist: Xu Jiling Cai Yugao)
