Trademark ' Baidu Europe' was preemptively registered, start price reached1.7million dollar

On Beijing time Sep. 4 th according to oversea media Chinese search engine ' Baidu' has developed smoothly in the search engine market dominated by Google and met almost no obstacles. But it will encounter some trouble if Baidu wants to develop in Europe, because the trademark ' Baidu Europe' has been preemptively registered by a small not-known company of Netherland.

Baidu Europe is an internet company in Netherland which employs8employees. At present it is planning to sell the brand name and10domain names with a better price. Represent company's Demerkplaats founder A-Er-Fang-Si of Trademark of 100 degree Europes.

100 degree European routines director Peter .Managing director of Baidu Europe, Peter Ufkes expressed the company was founded in 2003 and the reason for using Baidu as the name was it means ' close to you' in the local dialect. During the past five years Baidu Europe has been using this name. But there are confusion among the two company ' s name, after Chinese Baidu raised an objection about the name Baidu Europe thought this is the time to sell this trademark. Ufkes said Baidu has become the third search engine in the world and has brought out some service such as Baidu TV, but the domain name baidu.tv has been applied by Baidu Europe early. Due to Baidu ' s activity during the Beijing Olympics the outside can not distinguish the concrete difference between the two companies.

Geerlings expressed Baidu Europe never contacted Chinese Baidu. By now only a Brazil internet company expressed thick interest on the trademark. Geerlings said Baidu Europe would not contact Baidu, they hoped Baidu would contact them innitiatively. Concerning the problem why Baidu Europe doesn ' t file a lawsuit against Baidu in Europe, Geerlings expressed this was just a selection. ' when you establish a enterprise , lawsuit isn' t the biggest superiority of He said. '. But market analyst thinks the reason of not-filing a lawsuit is that Baidu Europe thinks it can earn much money by selling the trademark and brand-protection needs a large sum expenditure.