Sell to let the right of television relay make the financial resources of International Olympic Committee roll

According to International Olympic Committee( IOC) official news, in 1980, the liquid assets of International Olympic Committee is below 200 thousand dollars , and is making preparation for Athens Olympic Games in 2001 in 4200 million dollars 2004 with duration , the income of International Olympic Committee has reached , in which, 53% of incomes is rotation to broadcast to cost, this data shows that the cost of Copyright that authorizes the transfer right of television relay to be gotten is the present income source with most major IOC, also let IOC since originally " utterly destitute " become " now has may enemy state ". Television Copyright sells to let cost increase sharply with astronomical figure

IOC authority has announced a group of figure: Moscow of 1980 years IOC of Olympic Games gets relay income only the 100 million dollars of 1.0 l; 2000 Sydney Olympic Games breakthrough 1000 million dollars; The Athens Olympic Games that holds in 2004 achieves more 1482 million dollars is new and high, this is the 5 times of the income of Los Angeles of Olympic Games of television relay of 1984 years. Separate 4 years, this record possibility makes reduction 2008 Beijing Olympic Games refreshes , recently, Reuters report claims , IOC2005 between year is 2008 relay cost always possibility reaches 2500 million dollars, Beijing sport university instructs the easy sword eastern estimated right in which of television relay to sell , let consuming may reach the U.S. dollars more than 1700 million.

People can ask perhaps, why the right of Olympic Games of television relay sells to let cost increase sharply fast? A important reason is sport inborn is excellent television resource, can maximumly the eyeball of the focusing audience of hundreds of millions, because crowd surface has huge quantity extensively just, makes the business of television relay be willing to spend "original capital" to purchase to relay Copyright for the advertising repayment that the business of television relay has brought a huge sum. International Olympic Committee sells with high price to let the strategy of the right of television relay not only let television audience have enjoyed the visual grand banquet of the Olympic Games , also let the enterprise that purchases its Copyright with "astronomical figure" have a favorable wind because of puting up the Olympic Games ship rear time sleep thing exceeds to worth , it is full to have gained basin full bowl. Early in Los Angeles of 1984 years Olympic Games, the intense competition of broadcasting rights lets relay cost and has broken , is below the historical record of 100 million dollars before, ABC of one of 3 American big Broadcasting Corporations seizes the right of television relay of America with 225 million dollars, this price is the 10 times of the American price of broadcasting rights of 1976 years , is the 3 times of Moscow Olympic Games of 1980 years. Is before 1984 Olympic Games , the preparation of the Olympic Games fund 95% comes rotation broadcast right, afterwards, it is 50% probably, though, proportion drops , but amount of money is astonishing. Go to Seoul of 1988 years Olympic Games, the American right last quilt of television relay is still in NBC of loss state at that time, is bought with 309 million dollars. In 1992, the Barcelona International Olympic Committee of Olympic Games has tried the television sale strategy of multiple level: Countries major Broadcasting Corporation may permit the homeland company's company of cable television of satellite broadcasting to use after having purchased the broadcasting rights of Olympic Games in related country. The commercial running of this series, make Olympic Games relay Copyright to sell let scope larger, influence is more broad. Until June 1995, International Olympic Committee has implemented a long-term television Copyright to sell plan , its priority and American national level of Australia, Japan as well as the regions such as China and the United States, South America, Middle-East and Europe television Gou the agreement signed , will go to the broadcasting rights of Olympic Games between 2008 in 1996 sell with the concentration of 5100 million dollars. Fact proves that International Olympic Committee has not only guaranteed the financial support with steady Olympic Games in advance for the strategy of definite broadcasting rights, the television station that has been at the same time authorized each can let self can pay out better, more repayment, also devote full attention land improvement relays technology, enlarge the influence of television in general people.

CCTV senior sport host Zhang Bin claims recently in rich guest, the famous organization AC nun of market research Er Sen one day after company finishes in the opening ceremony of Beijing Olympic Games has issued newest receipt to regard data , in American boundary, the opening ceremony of Beijing Olympic Games of the recorded broadcast of the American nation-wide Broadcasting Corporation that gets IOC to authorize ( NBC ) has attracted 34.2 million television audiences to watch , do not look down upon this data, this is in this year American professional football super contest afterwards the television incident with highest audience ratings on American television market relays , having even exceeded Oscar prize-awarding and the total final of American idol. And American audiences the total number of person of the opening ceremony of Athens Olympic Games is 25.4 millions, Sydney Olympic Games is the persons of 27.3 million. Beijing and the American bank of the East China Sea have 12 hours of time difference, for having spent , what 894 million dollars buy the Copyright of Beijing Olympic Games is a huge challenge in NBC, however, receipt is satisfied exceptionally in accordance with those American advertising Gods who score lets NBC exception excited and also lets put in the advertisement of Olympic Games, is opened for former two days NBC announces , the television advertising income of Beijing Olympic Games has reached 1100 million dollars, Beijing Olympic Games is also to make money one time to again earn the Olympic Games that takes high audience ratings. The television of NBC11 100 million dollars is advertising to take in to compare the cost of television relay of the 894 million dollars that pays IOC and has gotten what finally! New media the income of Copyright new growth point

Is natural, International Olympic Committee when sell let Copyright aspect is also keeping pace with the times , do not be confined only to television and broadcasting field, the television relay of the match of the Olympic Games has expanded move terminal, it is interneting , the new media fields such as mobile phone has carried out further development. 4 years ago, International Olympic Committee has played the content of Athens Olympic Games through network to some few countries and regions , has offered the content of clever Winter Olympics in 2006 through network to 23 countries and regions. Now, the video under International Olympic Committee and Google flag shares website YouTube cooperation, the video that establishes IOC self channel, with the video part that offers various matches and the other contents of Olympic Games. This channel rises from August 6 to no purchase the sole play right or network Copyright of Beijing Olympic Games amount to 77 countries and regions to offer service. International Olympic Committee expresses that this service has adopted the technology " geographical position is blockaded ", only obtaining authorize the network audience of region to enjoy this service when visiting YouTube. International Olympic Committee claims , the partial purposes of this action are that sport fans who reduce game as far as possible and who relay illegally as well as let part have no game region of direct broadcast see more content.

According to expert estimate, the income of Copyright of IOC15% the future turns over a new leaf media, now, Vancouver of 2010 years Winter Olympics as well as London of 2012 years summer Olympic Games is relaying the income of Copyright of as well as new media aspect has increased 40% than Beijing Olympic Games and clever Winter Olympics, International Olympic Committee estimates that this figure can reach 3300 million dollars eventually. ( people's network - -" the Chinese newspaper of the press and publishing" deny well-known fragrant comprehensive report)